In this module, you will learn how to:

• Describe Product Management’s role and responsibilities
• Identify Product Management stakeholders and collaborators
• Explain Design Thinking for Product Management

In this module, you will learn how to:

• Explain market research in the context of Continuous Exploration
• Discover the right hypothesis and ask the right questions
• Apply data-driven practices to answer questions
• Plan your research
• Use research games for customer understanding

• Explain market segmentation
• Create market segments through market research
• Determine market segment value
• Assess market segment fit
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• Describe the purpose and use of personas
• Create and use personas
• Improve customer experience through empathy

• Explain the strategic purpose of your product
• Create a compelling product vision
• Design value propositions and business models
• Design the Customer Journey
• Design the whole product and solution context
• Design Platform, API, and Data strategy

• Define Solution Intent
• Create market-driven roadmaps
• Organise Features for balanced solutions
• Refine Features into Stories and Story Maps

• Visualise development flow using a Programme Kanban
• Estimate and forecast the backlog
• Prioritise the Programme Backlog
• Create alignment with PI Planning
• Execute the PI

• Describe value stream and product innovation
• Use metrics to guide improvements
• Manage innovations through Epics
• Fund sustainable innovation
• Apply Rapid Experimentation
• Evaluate hypothesis outcomes: Pivot, Stop, or Continue